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Approaching The Next Stage of CASL
CASL Posted September 19, 2017For three years, Canadian Anti-Spam Legislation (CASL) has been front and centre in business, an indirect response to email becoming one of the primary sources of connecting. Companies must now include contact information and an easy method for recipients to unsubscribe from emails or risk a penalty of up to $10 million from the...
Reflecting on CASL—Record-Keeping Is Still the Biggest Challenge for...
CASL Posted August 11, 2016Oh, CASL… Just when we thought that penalties of up to $1 million for individuals and $10 million for businesses were deterrent enough: It seems that not all marketers have heeded the call to clean up their digital MarComm practices. To wit, as of June 2016 (according to CRTC numbers cited by MailerMailer LLC), the Government...