Report on Marketing Program Effectiveness and ROI

Marketers are under continuous pressure to measure and demonstrate marketing ROI and program effectiveness. With Vigorate's marketing analytics, you can:

• Publish detailed marketing reports without wasting hours in Excel
• Comprehend each marketing interaction with every lead and opportunity
• Get visibility into campaign ROI metrics with marketing dashboards
• Opt from an extensive library of visually appealing and easy to understand reports and charts
• Subscribe to daily, weekly, or monthly reports via email

Demonstrate That Marketing Generates Revenue

Marketers today need to justify every investment to the CFO and prove marketing ROI and accountability to the CEO. Only by indicating their impact on pipeline and revenue will Marketing stop being treated as a cost center and become a respected part of a company's revenue process.

Marketers recognize they need better analytic tools to demonstrate their impact, but too often reporting tools are ineffective and don't give marketers the information they really need. With Vigorate's marketing ROI analytics, you get all the reports you need in an easy-to-use, integrated package.

Dramatic Improvement in Campaign Reporting

How much time could you save if you could automatically make the reports you need to demonstrate how marketing is influencing pipeline and revenue?

• Save time: Get access to sophisticated reporting and analytics that don’t require you to be a statistical or financial analyst or spend hours tweaking spreadsheets
• Improve marketing effectiveness: Adjust the effectiveness of each marketing program by measuring results and understanding what works best
• Optimize marketing spending: Learn which programs really impact the pipeline, and allocate your budget accordingly