ACQUIRE - ENGAGE - RETAIN

Coupons are a great way to generate purchase activity and drive revenues whether online or offline. Vigorate Coupon is a powerful touchpoint that addresses ease-of-use, security and functionality issues. Campaigns can be developed for acquisition, viral marketing, product launches, up-sell/cross-sell programs, lapsed customer activation and much more.

Why Vigorate Coupon?

Rich in features, functionality, and security options, Vigorate Coupon is a competitively priced industry-leading online coupon solution. As with all Vigorate RLM™ modules, the Vigorate Coupon is powerful as both a standalone solution or as an integrated component in a larger campaign. When integrated within a sweepstakes, user activity data such as page views, coupon views, coupon prints, and even redemption data is stored within each participant’s user profile. This data can then be leveraged for future relationship-marketing campaigns and/or brand and product evaluation.

• Multiple security features
• Unlimited offer presentation scenarios
• Dynamic and segmented offer
• Supports targeting of offers based on either declared or known information
• Full tracking of individual activity (closed-loop reporting)
• Flexibility of placement
• Standard, dynamically generated UPC barcodes to ensure scan capability at POS

Security Features:

• All coupons have the ability to set limits on:
  1. The number of times a consumer can view a coupon
  2. The number of times a consumer can print a coupon
  3. The overall number of times a coupon can be viewed (by campaign)
  4. The overall number of times a coupon can be printed (by campaign)
• Print box suppression with plug in to prevent multiple printings
• Limits can be enforced by the hour, day, week, or lifetime of the offer across multiple placements
• Backup offers can be rotated in once the original offer has been completed
• Optional High Velocity Circuit Breakers are available to protect against ‘bots’
• Authenticity verified by VeriSign
• Optional Household ID placed in barcode (EAN – 128 format)
• Optional consumer identification on coupon (email address, geographic location, User ID)
• Optional “rolling” expiration date

Benefits of Vigorate Coupon:

• Secure– Multiple security features limit access to coupons and total number of coupons printed
• Powerful – Drive consumers to your coupon using email, banners, direct mail, print Track where consumers are coming from; target individuals with dynamic coupons; exchange coupons for user-entered information; optimize during campaign; drive sales
• Cost-Effective – No printing costs Launch in days not months
• Integration – Coupons are completely integrated with the rest of the DCM platform. You can combine coupons with email and microsites to build a powerful ongoing solution to drawing in new customers and building your profile data on your existing customer base
• Data – Live 24/7 online reporting and data access allows you to monitor activity and measure success

Applications:

• Acquisition
• Launch new products
• Generate trial of products
• Drive sales (up-sell and cross-sell offers)
• Engage prospects and customers alike