ACQUIRE - ENGAGE - RETAIN

Sweepstakes and other incentive-based promotions are possibly the single best solution to acquire new prospects and build a profile database. Vigorate Sweeps is an integrated touchpoint to deliver turnkey sweepstakes microsites complete with all the paperwork, registration and other hassles often associated with running this type of campaign.

Why Sweepstakes?

• Short-term, high impact motivator
• Increase brand interaction & build brand equity
• The viral component (Tell-a-Friend) in a sweepstakes can more than double brand exposure
• Online sweepstakes promotions can increase site traffic by 10%, 20%, 30% or more
• 40%-60% of sweepstakes participants will opt-in to receive future communications via email**
• Sweepstakes are the No. 1 motivating factor in getting consumers to register for and participate in email marketing communications***
• 48% of consumers named sweepstakes as the key motivator for sharing personal information on the web*
• 49% of consumers enter an online sweepstakes at least once a month*

*Jupiter ** based on executed sweepstakes *** 2003 Quris report by eMarketer

Benefits of Vigorate Sweeps:

• Fast – Quick to launch; super-fast response, results and metrics
• Powerful – Drive people to your sweepstakes using email, banners, direct mail, print; track where people are coming from; capture valuable data; view results online; generate “buzz”
• Effective – Motivate prospects and customers to enter online sweepstakes in exchange for their personal information; quickly build a detailed profile database that provides insights and intelligence ; reduce acquisition costs
• Integrated – Leveraging Vigorate RLM™ Vigorate Sweeps allows you to easily and seamlessly integrate a variety of other elements with your sweepstakes - such as coupons, surveys, robust email deployment, games, eCards, and more - for a seamless experience
• Data – Live 24/7 online reporting and data access provide a holistic picture of campaign participants and activity, enabling you to monitor activity and measure success.

Extended Functionality

• Instant Win
• eGames
• Scratch-off
• eCards
• Viral Coupons
• Reminder emails
• Dynamic offer targeting
• Offline-to-Online drivers

Please contact us at any time to discuss further.