How 1st Party Data Powers Contextual Email Marketing
Category: Digital Marketing Operations
Email marketers have access to tons of consumer data, but if they’re not accessing the right kinds of data, they’re setting themselves up for lacklustre returns on their MarTech investment. You’ll hear from industry experts on ways marketing services companies are using Customer Identity & Access Management (CIAM) innovations in combination with other MarTech solutions to connect, collect, and convert more consumers than ever before. By the end of the webinar you’ll understand the benefits of CIAM, the importance of first party data, and the value of a strategic execution.