How 1st Party Data Powers Contextual Email Marketing

Category : Digital Marketing Operations

OVERVIEW : Email marketers have access to tons of consumer data, but if they’re not accessing the right kinds of data, they’re setting themselves up for lacklustre returns on their MarTech investment. You’ll hear from industry experts on ways marketing services companies are using Customer Identity & Access Management (CIAM) innovations in combination with other MarTech solutions to connect, collec...