Whitepapers

In Focus: Marketing Operations

Marketing is more complex than ever, and under increasing pressure to demonstrate the value it contributes to the organization. Marketing Operations provides efficiencies, so our clients can do more with less.

One-to-One Marketing – Marketing Automation vs. Email Services

DIGITAL MARKETING OPERATIONS

When it comes to marketing technology, we’ve come to learn that there’s a general state of confusion in the industry about the differences between email services and marketing automation services and their respective advantages for marketers’ businesses.

Data Management – Put Your Marketing Data to Work

Some of the biggest challenges that digital marketers face today have to do with data management. In addition to developing and planning amazing media campaigns, you’re also in charge of managing many terabytes of data and trying to make sense of segmentation