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Five Tips For Avoiding Digital Marketing Mistakes
DIGITAL MARKETING OPERATIONS Posted July 10, 2017Digital technology is bringing about sweeping changes to the marketing landscape; this is evident from the way industry professionals allocate budgets dedicated to promoting their brands. According to a study from marketing optimization firm ThinkVine, more than 50% of marketing leaders are willing to spend more on digital marke...
3 Simple Steps to Re-engage with Subscribers Using Email
DIGITAL MARKETING OPERATIONS Posted April 28, 2017Whether you like it or not, if you’re in the email game, you’ve come to accept that as marketers, we lose an average of 25% of our subscriber list every year. Hey, it happens! Subscribers churn for a whole slew of reasons: they lose interest in your brand, or they change their email address, or they disengage because you ...
5 Reasons to Consider Outsourcing Marketing Operations Functions
DIGITAL MARKETING OPERATIONS Posted March 24, 2017In 2015, a common question addressed in business has become: Should we provide our digital marketing operations and execution in-house? Or should we outsource to a marketing services company? Or is the solution to find somewhere in the middle? It’s a difficult question to answer, and depends on a business’ internal res...
Looking Back on the Digital Marketing Industry—4 Notable Things that...
DIGITAL MARKETING OPERATIONS Posted November 22, 2016Far be it for us to get just a little bit nostalgic… But as we head full-throttle into what for the majority of marketers is the busiest time of year, we’re taking this opportunity to look back at 4 significant events that took place in the digital marketing industry in 2016: 1. CASL crackdowns: In 2015, the industry witn...