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Closing the Strategy-to-Execution Gap—Vigorate Digital’s Methodolo...
Strategy2Execution Posted September 15, 2017

  Many marketing organizations are increasingly experiencing a skills and/or resource gap that makes it difficult for them to effectively execute against their marketing strategies, and contributes to unnecessary loss of campaign effectiveness and efficiencies. We refer to this as the Strategy to Execution Gap. We’v...

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2017: Time to Address Your Marketing Strategy-to-Execution (S2E) Gap
Strategy2Execution Posted January 10, 2017

An important trend taking place in the MarTech software sector has seen many best-in-breed software companies stepping back from the ‘services’ offered in their ‘full-service’ delivery packages, in favour of a license-oriented focus. And justifiably so; by focusing on their core strengths, they can outsource the marketin...

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9 Ways Marketing Operations Delivers Greater Marketing ROI
Strategy2Execution Posted September 18, 2016

Harken back to 2014, if you will, when pundits from across the marketing industry were predicting the impending explosion of the Marketing Operations function. Venture Beat called it “a key business function,” while MarketingProfs called it a “must have” for best-in-class organizations looking to optimize their returns o...

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