Featured Image
Let’s Raise a Glass to 2016
DIGITAL MARKETING OPERATIONS Posted November 22, 2016

Some things in life and at work never get old: sitting down for drinks after work with your buddies; your cubemate’s junk food stash; getting yourself all fancied up for the office holiday shindig… These are the things that lift us up and make the pandemonium of the holiday season worthwhile. Here at Vigorate Digital, we’re getting into th...

Featured Image
Marketing Automation – It’s Not Just For Enterprise Anymore
DIGITAL MARKETING OPERATIONS Posted September 18, 2016

Can your business be found among the 10%? A VentureBeat article written earlier this year argues that “for larger businesses with larger revenues, marketing automation is driving a much greater share of the revenue flowing through the [B2B marketing] ecosystem” than the installation figures would have you believe, at about 10% of total B2B reve...

Featured Image
9 Ways Marketing Operations Delivers Greater Marketing ROI
Strategy2Execution Posted September 18, 2016

Harken back to 2014, if you will, when pundits from across the marketing industry were predicting the impending explosion of the Marketing Operations function. Venture Beat called it “a key business function,” while MarketingProfs called it a “must have” for best-in-class organizations looking to optimize their returns on their marketing, t...

Featured Image
Marketing Operations—Transforming Your Marketing Organization from a...
DIGITAL MARKETING OPERATIONS Posted September 15, 2016

From accountability to alignment to agility, across the whole organization To stay ahead, marketing companies must invest in the development of processes that nurture agility in their marketing departments. The best way to increase the agility and efficiency of your digital marketing teams? Marketing Operations (MO). The MO function in any ...

Page 3 of 612345...Last »

LET’S CLOSE THE GAP