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Vigorate Digital’s Guide to 5 Holiday Marketing Trends for 2016
DIGITAL MARKETING OPERATIONS Posted September 7, 2016

Ah, holidays… For most full-time working folks, these are the few days that help us to justify how hard we work throughout the rest of the year. But for some parts of our economy (marketers, retailers, service staff, and others), the arrival of holidays can be bittersweet; rarely do they provide the relief that’s so desperately wanted and neede...

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Reflecting on CASL—Record-Keeping Is Still the Biggest Challenge for...
CASL Posted August 11, 2016

Oh, CASL… Just when we thought that penalties of up to $1 million for individuals and $10 million for businesses were deterrent enough: It seems that not all marketers have heeded the call to clean up their digital MarComm practices. To wit, as of June 2016 (according to CRTC numbers cited by MailerMailer LLC), the Government of Canada’s Spam ...

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Marketing Automation – Why Technology is Not Enough.
DIGITAL MARKETING OPERATIONS Posted April 13, 2016

“When everything is digital, nothing is.” For years, marketing veterans have been calling for the end of references to “digital.” Why? In our hyper-connected and thoroughly interactive industry, the marketing world is all digital, all the time, and has been for at least the last five years (if not longer in many markets worldwide). Thus, th...

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3 Technology Trends to Set SMBs Ahead for Mid-Year and Beyond
DIGITAL MARKETING OPERATIONS Posted April 7, 2016

We’ve hit Q2–2016, and for many marketing and sales professionals, it’s time to reflect on business results from the first three months of the year, and set our sights on what we processes we’ll set in motion to drive success with clients and consumers in the second half of the year. Back in December 2015, the GDMA and Winterberry Group ...

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