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What is the Marketing Cloud? The Promise, Objectives, and Next Steps
DIGITAL MARKETING OPERATIONS Posted February 24, 2016

It seems as though everyone in digital marketing has their heads in the Cloud, the Marketing Cloud that is. The marketing cloud might be the most-discussed but, least-defined term in digital marketing – and that’s a pretty bold statement; let’s face it, we love new terminology and buzzwords. So what is the marketing cloud? What's its promi...

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3 Ways to Infuse Innovation Into Your Marketing Plan
DIGITAL MARKETING OPERATIONS Posted February 22, 2016

While we’re confident that advertising will remain the lifeblood of content, advertisers and publishers need to heed the ad-blocking wake-up call, and understand that in our age of the empowered consumer, the balance has shifted from a push-marketing-driven industry to one where consumers are now in the driver’s seat to decide on what branded m...

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5 Game-Changing Benefits of Being in the Marketing Cloud
DIGITAL MARKETING OPERATIONS Posted February 17, 2016

When people work with our team, they quickly realize that each of us has passion for what we’re doing. So what’s the secret to this love-fest? Well, I believe that it’s easy to love your work if you know that you’re making a difference, and that what you do actually works. At Vigorate Digital, we focus on helping our clients to maximize ...

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Marketing Operations – Project Management for Campaign Success
DIGITAL MARKETING OPERATIONS Posted August 6, 2015

Where does the ‘Marketing’ in your job title come from?  If you’re a Marketing Operations professional, it’s probably not from the degree you earned in college or university. You see, we’ve come to learn that Marketing Operations (MO) professionals often don’t follow traditional career streams: Dig a bit deeper and you might find that...

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