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CASL Q&A with Canadian Privacy Lawyer Shaun Brown

Category : CASL

Overview : On June 4th we hosted a live CASL Q&A session with Canadian privacy lawyer Shaun Brown from nNovation LLP. Brown has worked closely with the Canadian Government to finalize the regulations and is an expert when it comes to Canada's Anti-Spam Legislation. By now, you are probably aware that CASL prohibits the sending of Commercial Electronic Messages without consent, but this only scratches the...

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How 1st Party Data Powers Contextual Email Marketing

Category : Digital Marketing Operations

Overview : Email marketers have access to tons of consumer data, but if they’re not accessing the right kinds of data, they’re setting themselves up for lacklustre returns on their MarTech investment. You’ll hear from industry experts on ways marketing services companies are using Customer Identity & Access Management (CIAM) innovations in combination with other MarTech solutions to connect, collec...